Bianca Johnston

Customer research done right for growing B2B and B2C brands. ✨

I’ll get you* the right customer insights so you can…

  • Build the right products

  • Make great decisions

  • Create effective ads

  • Develop sound strategy

  • Grow your business

* who do I help? ⬇

Who I help:

B2B SaaS and DTC ecomm brands

…who know this whole “understand your customers” stuff is important, but need help getting it done.

Marketers, Product Managers, & Entrepreneurs

…and other non-researchers who find themselves doing research and need help figuring out how exactly to do that.

Researchers &
Insights folks

…who want to up their game, get promoted, and have more impact in their role. 

How we can work together:

Done-for-you
(full-service projects)

I’ll help you make critical business / marketing / creative decisions with primary consumer research. I’ll start with an audit of what you have, then I’ll quote based on what you need. I’ll run the full project, from brief to final findings & actionable next steps.

Done-with-you
(research coaching sessions)

Started some research and feeling like maybe it’s a bit more complicated than you thought? Let’s jump on a call and go through where you’re at. Then I’ll follow up with marked-up edits and explanations, so you’re getting what you need this time, and learning for next time.

Do-it-yourself
(self-serve online courses)

Doing enough research in your job that you’re thinking, “I should really just learn to do this properly?” Know the basics, but want to take your impact to the next level? Each of my DIY video courses covers a specific topic so you can cut through the BS get only what you need.